Microsoft for Startups

Microsoft for Startups provides product, technical, and go-to-market benefits to help accelerate the growth of startups

For Everyone

Microsoft works with startups and partners of all sizes at all stages in their growth. All startups can take advantage of benefits such as:

Get started with Azure today

Get up and running in the cloud. Bring your favorite open source software tools and technologies to Azure and explore the possibilities using the tools and platforms you know.

Cloud marketplace promotion & sales support

As your launchpad for your go-to-market partnership with Microsoft, our cloud marketplaces let you take advantage of promotional benefits as well as instantaneous lead sharing integrated into your CRM system when you launch an application or solution in either Azure Marketplace or AppSource.

Microsoft Partner Network

Join our worldwide partner ecosystem and discover how Microsoft can help you expand your business, engage customers, and earn more money.

On Demand technical resources

Technical resources that help you build on Azure, including code samples, Azure roadmap, Azure updates, knowledge center, whitepapers, and technical courses.

On Demand business resources

Business resources that help you build your cloud business model and market strategy, including tutorials, partner profitability models, business design sessions, and other go-to-market guidance.

Local technical and business events

Participate in local community events with Microsoft executives and technical or business experts.

Benefits available for qualified startups

Microsoft works with select accelerators, incubators, and VCs to offer these exclusive benefits. Contact your local program director to learn if you qualify. If you are not working with one of our partners, but believe you may qualify, please refer to this FAQ for additional application information.

Cloud credits

Up to $120k of free Azure cloud credits*


Visual Studio Enterprise Monthly Cloud Subscription


Office 365 Business Premium


Dynamics 365 for Customer Engagement and Talent

Go-To-Market Benefits

In addition to the benefits listed above, qualified startups will also have access to the following:

Priority Listing In Cloud Marketplace and Our Seller Catalog

Microsoft will feature your solution in the cloud marketplace as well as include you in an exclusive catalog of qualified applications published to over 40k of Microsoft's sales representatives and channel partners.

Microsoft Seller Compensation

Microsoft's sales representatives are highly motivated to sell your application or service as they are compensated for selling partner and startup solutions to their customers based on your annual contract value.

Commercial Sales and Marketing Readiness

Get help from a specialized team of Microsoft representatives to ready your team for customer sales and marketing, ensuring you are set up for the greatest success.

Dedicated Startup Success Management

Startups who participate in the co-sell program will have a dedicated success manager responsible for driving a joint go-to-market plan, including account and territory planning with Microsoft sellers. These are the same sellers who have incentives to help sell your solutions to global customers in over 190+ countries.

Customer Access Events

Participate in curated events to introduce you to Microsoft's top customers around the world.

Customized Co-Marketing Programs

Engage in individualized co-marketing programs to help promote your solution to Microsoft customers and partners globally.

Enterprise Grade Azure Support

Get access to 24-hour technical support via email, chat, or phone.

Azure Cloud Consult

Take advantage of a four-hour cloud architecture session designed to help you optimize performance, scalability, and security.

*Startups previously issued Azure credits may not be eligible to receive additional credit.

More ways Microsoft supports startups

Microsoft Reactor

Microsoft Reactors are spaces designed to foster learning, networking, and resource sharing within your local startup and developer communities.

Learn more

Microsoft ScaleUp

Built to accelerate the success of enterprise-ready companies, you'll be granted access to top Microsoft partners and customers, make valuable business connections, and access a strong network of technical knowledge.

Learn more


As the corporate venture arm for the company, M12 (formerly Microsoft Ventures) typically invests in enterprise software companies in the Series A through C funding stage. As part of its value-add to portfolio companies, M12 offers unique access to strategic go-to-market resources and relationships globally.

Learn more