Microsoft for Startups

Resources to help you prepare, market and sell into the enterprise

We know it can be challenging to win strategic customer deals and how important they are to a company's revenue growth and funding potential.

That's where Microsoft for Startups is unique.

We are ready to connect qualified startups with Microsoft sellers and partners who have access to over 120 million customers around the world.

Tap into an entirely new customer base

Microsoft for Startups helps qualified startups accelerate enterprise sales by providing resources to:


your market and sales to align with customer standards

Microsoft has a dedicated, specialized team of resources to help qualified startups get ready for enterprise sales:

  • Marketing and sales enablement guidance and materials to assist customer sales cycles
  • Solution or application readiness through Microsoft sales channels
  • Enterprise procurement, including legal and contractual standards for customer licensing agreements


and drive awareness of your solution with customers

Microsoft for Startups offers qualified startups with several unique opportunities to find and engage commerical customers.

Cloud Marketplace Promotion and Sales Support

Promote your solution in Azure Marketplace or AppSource to jump start your go-to-market partnership with Microsoft.

Customer Access Events

Hosted events to help introduce you to top customers worldwide.

We Grow With You

As your commitment to Microsoft grows, get access to more custom co-marketing benefits to help promote and grow your business.


to customers with Microsoft's global sales team

Guided Enterprise Selling

Qualified startups will be assigned a dedicated success manager who will help them navigate the co-sell experience and be accountable for driving joint account and territory planning, lead sharing, and channel and field readiness of the startup’s solution.

We Pay Our Salesforce To Sell Your Solutions

Microsoft sellers are paid to sell qualified startup solutions based on the startup’s contract value and are eager to showcase new, innovative solutions to their customer accounts.

International Expansion

We begin by focusing our joint co-selling efforts in a specific region and have the unique ability to help startups expand into new international markets as customer success grows.

Ready to scale your business?

Ready to scale your business? Microsoft works with select accelerators, incubators, VCs and other startup-enabling organizations to offer these exclusive benefits. To see some of the organizations we are working with please explore our partners page. To learn more about the program benefits, please click on the “Explore Benefits” button below. For any other questions or feedback, please contact us via the following form.

Just getting started with Azure?

Get up and running in the cloud. Bring your favorite open source software tools and technologies to Azure and explore the possibilities using the tools and platforms you know.

More ways Microsoft supports startups

Microsoft Reactor

Microsoft Reactors are spaces designed to foster learning, networking, and resource sharing within your local startup and developer communities.

Learn more

Microsoft ScaleUp

Built to accelerate the success of enterprise-ready companies, you'll be granted access to top Microsoft partners and customers, make valuable business connections, and access a strong network of technical knowledge.

Learn more


As the corporate venture arm for the company, M12 (formerly Microsoft Ventures) typically invests in enterprise software companies in the Series A through C funding stage. As part of its value-add to portfolio companies, M12 offers unique access to strategic go-to-market resources and relationships globally.

Learn more