‘The Pitch’: 9 Amazing Startups Graduate from the London Accelerator

From BMX bike tricks to Latin dancing to an acoustic songstress, The Pitch sounds more like a variety show than the graduation day of the London Accelerator’s latest cohort. (Video: see what happened during the 12-week program here.) But in addition to the theatrics that night, the startups brought the house down with their pitching prowess and their ground-breaking companies.

The event took place in one of London’s famous live music hotspots: Proud Camden (last year we were at Koko). This marks the 4th investor day of the Microsoft Ventures Accelerator in London, including the London programme’s initial pilot.

The 12-week programme came to a pitch-perfect close with some of the most exceptional presentations our accelerator has ever seen. In fact, some guests said it was the best pitch event in London and our best pitch day yet! Highlights included a live BMX freestyle demo by extreme sports IoT company iddo, while CityFalcon showed us how timing is important in dancing, life, and investing with an impressive salsa performance. And finally, at the close of the show, the audience was blown away by a live music performance from one of Tradiio’s hottest artists – Isaura. Amidst these theatrical peaks were 9 smashing pitches. Then it was on to the stables in this characterful venue where each startup had their very own private area to network with investors. More celebrations continued with cocktails in the VIP paddock in the back garden.

‘The Pitch’: 9 Amazing Startups Graduate from the London Accelerator

The London Accelerator would like to thank everyone who attended the event and has helped make the programme what it is, including our startups, mentors, partners and supporters, sponsors (Wiggin and Tagboard), investors, customers, key Tech City influencers, as well as Microsoft UK’s managing director, Michel Van der Bel.

Read more about the startups who presented, and their revolutionary products and services, below:

CityFALCONCityFALCON is designed for active retail traders and investors. We provide next generation, market-leading solutions for a portfolio of stocks, indices, foreign exchange and commodities. Users can access crowd-sourced, crowd-curated, real-time news and tweets for their portfolio from 200+ online publications and Twitter. They can also find the best leverage trading (spread betting/CFD/FX) broker for their portfolio based on their trading preferences, and can take advantage of tax-effective leverage trading strategies to further increase their gains. Watch their pitch | Website: www.cityfalcon.com, www.CompareSpreadBetting.com | Twitter: @CityFalconFolio
Firef.lyFiref.ly is a mobile app that passively and actively stitches together the most important moments of any trip into a digital story of your travels. Your Firef.ly trail is your GPS location which we use to elegantly blend these moments into a map over time. We distil the best of trip planning, travel guides, journaling and mementos in a beautiful experience, designed for today’s smartphone-enabled traveller. Watch their pitch | Website: www.firef.ly | Twitter: @FireflyEditor
iddoiddo BMX Tricks Sensor, a next generation extendable sensor that bridges the gap between technology and extreme sports. With iddo sports become the game, and the world your playground. Watch their pitch | Website: https://www.imiddo.com | Twitter: @im_iddo
PlayCanvasPlayCanvas is an open source HTML5 game engine with powerful cloud-based tools and a thriving online community. Thousands of game developers are using PlayCanvas to build amazing games for every mobile and desktop platform. Watch their pitch | Website: https://playcanvas.com/ | Twitter: @playcanvas
PointrPointr is an indoor positioning and navigation technology that works on multiple platforms, is easy to deploy, and requires minimal maintenance. The SDK modules also include contextual messaging and data analytics that provide a powerful platform to connect the online and offline world.

Watch their pitch | Website: www.pointrlabs.com | Twitter: @PointrLabs

SuadeSuade is an open platform for financial regulation designed to prevent the next financial crisis.

Watch their pitch | Website: https://suade.org | Twitter: @SuadeLabs

TradiioTradiio is the first crowdsourced streaming platform, where users listen to new music and identify the best artists by virtual investing in the songs they believe in the most.

Watch their pitch | Website: www.tradiio.com | Twitter: @Tradiio

truRatingtruRating is revolutionising consumer insight – by allowing every customer to have a say when they pay. truRating will provide businesses with real-time, mass, representative consumer insight at an affordable price and on a scale never seen before – and consumers with the first truly trustworthy ratings website. Website: https://www.trurating.com/ | Twitter: @trurating
ViSR-VRViSR-VR is a fledgling VR company based in the UK. We have one simple mission: to create high quality VR experiences for consumers and brands, at a price which is both affordable and scalable. Proudly owning its own manufacture base, ViSR-VR has a flexibility and quality of manufacture and innovation not seen in any of its competitors. Watch their pitch | Website: https://www.visr-vr.com/ | Twitter: @VISRvr