Meet the Latest Startups to Join ScaleUp Tel Aviv

Post by Navot Volk, Managing Director ScaleUp Tel Aviv

Here, at Microsoft ScaleUp Tel Aviv, we are always looking to engage with growing companies that represent the innovation and energy that has propelled Tel Aviv to its position as a leading startup hub.

As part of efforts to support startups and help them scale their businesses, we are constantly bringing new companies into our program. These innovative startups span the Israeli tech sector.

I’d like to introduce you to four of the latest startups to join our program and share what sets them apart from other players in the space:


Ayyeka – AyyekaTech


Sector: Industrial IoT,

Company Description: “Ayyeka, an Industrial Internet of Things (IIoT) technology company, was founded in 2011 to simplify the process of delivering data from remote infrastructure and dispersed assets to decision makers.”

My take: I think of the sexiest things about a company like Ayyeka is how “unsexy” the industries it supports are. Rarely do people think about IoT for things like sewers or bridges, because these are so-called boring areas. However, there are billions of dollars invested in infrastructure all over the world every year. There is a lot of money to be made in this space and it’s a huge, wide open sector for a startup to take advantage of.


Datos – Datos Ltd


Sector: Wearables, Healthcare

Company Description: “Datos delivers "true" continuity of care (Health Journeys) by helping healthcare organizations, clinicians, and patients better manage the limitless amounts of patient generated data produced by any wearable or remote medical device.”

My take: There is huge potential in digital health, and we are only beginning to scratch the surface of what’s possible. As we factor in the huge amount of data that is becoming available thanks to wearables and other devices, plus what is already available in the smartphone, it creates the need for solutions to manage and understand all that data. That’s where Datos is focusing, working to help make all that data usable to doctors and other health providers.


PureSec - PureSecTeam


Sector: Serverless security

Company Description: “PureSec helps organizations to secure serverless applications from development to production, and bridge the gap between development teams and security to keep the environment safe.”

My take: Serverless is the most exciting thing in the cloud since containers, so there is naturally a huge need for security solutions for this new technology. I think PureSec is a great example of how startups should be nimble and move to where the market is going. I believe that they are going to be one of the first providing a security solution for this space.


Silverfort - silverfort


Sector: Authentication

“Silverfort protects enterprises from data breaches by delivering adaptive multi-factor authentication across entire corporate networks and cloud environments, without requiring any software agents or inline gateways.”

My take: Everyone knows that passwords are broken and that two-factor authentication, when done right, can add a greater level of security to various apps and services. Silverfort is working on a solution to unify authentications into one system and provide tools to manage and monitor them across multiple platforms.

These companies join our current roster of startups that are engaging with Microsoft and our marketplace and co-sell efforts to scale their business and enhance their ability to find and serve customers. You can find out more about these programs here.