Microsoft for Startups Unlocks $1B in Sales Opportunities for B2B Startups

Date Updated: Sunday, February 23, 2020

Global Program Expands Free Tools to Include GitHub and Microsoft Power Platform

(This post was first published by Microsoft CVP, Charlotte Yarkoni here.)

Two years ago, we announced an ambitious goal to become the leading enterprise cloud for B2B startups in the world. Called Microsoft for Startups, we launched a founder-first program that delivers the technology, go-to-market, and community benefits needed to catalyze startup success.

Since then, the industry has seen tremendous growth among B2B tech startups. According to PitchBook, venture capitalists bet $30 billion on enterprise startups in 2019, surpassing consumer tech funding for the first time in a decade.

Microsoft for Startups has witnessed that momentum firsthand. Thousands of startups from more than 140 countries have connected their game-changing solutions to our enterprise customers. Startups active in our program are on pace to close more than $1 billion in new sales opportunities this year alone.


To celebrate tomorrow’s hyper-scale companies, we are expanding member benefits to include:

· GitHub Enterprise: Starting today, all new and current startups in the program will receive access to GitHub Enterprise. GitHub Enterprise extends the flexibility and functionality of GitHub with features that simplify account administration and provide additional security, compliance and deployment controls as teams scale.


· Microsoft Power Platform: In the coming months, all new and current startups will also receive access to Microsoft Power Platform which empowers organizations to analyze data, build solutions, automate processes, and create virtual agents.


What lies ahead for Microsoft for Startups?

Like the early-stage founders we support, there are big things in the pipeline.

We are committed to:

- Listening to the needs of startup communities around the world and employing these insights to guide our program experience from events and education, to unique vertical tracks such as our Quantum or Autonomous Driving offerings.

- Extending our reach even deeper into communities of under-estimated founders and ensuring diverse voices are heard and championed.

- Providing open access to distribution channels including our commercial marketplaces (Azure Marketplace and AppSource), cloud solution providers (CSP), and our enterprise sales force, all positioned to empower startups with unparalleled growth opportunities.

But don’t take our word for it.

Here are a few of the incredible startups and organizations we’re working with. We’re so happy to call them partners and to be a part of their continued success.


“Element AI has progressed from a startup to an AI solutions provider that is operationalizing AI to help enterprise organizations realize business impact with applied AI. Led by fundamental research teams connected to the best academic ecosystems, Element AI joined the Microsoft for Startups program to accelerate its objective to commercialize AI products and solutions for customers all over the world.”

- Omar Dhalla, Senior Vice President at Element AI


Eagle Genomics now sells together with Microsoft—a relationship that has doubled the size of our platform business in the past year and cemented a major deal with Unilever.”

- Anthony Finbow, CEO, Eagle Genomics

Screenshow Finbow 02


“Through the Microsoft for Startups program, we were able were able to connect with Microsoft’s vast partner ecosystem. We recently forged a global alliance with Arrow Electronics which allows us to deliver our IoT solutions to over 200,000 leading manufacturers and service providers.”

- Ron Rock, Microshare CEO and cofounder.


"Techstars is the worldwide network that helps entrepreneurs succeed, and our Global Network Partners, including Microsoft, are an important part of our network. Microsoft adds powerful industry expertise by offering hands-on mentorship, business development opportunities and access to resources that help accelerate our global startups across 150 countries. Microsoft for Startups provides a streamlined path for B2B startups to connect with the world’s leading enterprise companies and we congratulate them on their two-year anniversary.”

- Max Mead, SVP of Business Development.


“Clobotics is headquartered in both Shanghai and Seattle, and our solution is aimed at Fortune 1000 enterprises The Microsoft for Startups program was instrumental in connecting us with global customers including Walmart, P&G and Coca-Cola.”

- George Yan, Founder and CEO of Clobotics.

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